Reports snapshot
📅 Last 12 months May 1, 2025 – May 1, 2026
Compared to: Previous 12 months · All Users
Users ⓘ
42,318
▲ 312% vs previous period
Sessions ⓘ
61,704
▲ 298% vs previous period
Key events ⓘ
744
▲ 200% vs previous period
Engagement rate ⓘ
68.4%
▲ 9.2pp vs previous period
Users in last 12 months by month ⋮
Users
Sessions
Previous period (Users)
Top channels — sessions ⋮
Default channel group
Sessions
% of total
Organic Search
36,420
Paid Search Google Ads
14,238
Direct
5,810
Referral
3,142
Organic Social
2,094
Key events by event name ⋮
Event name
Count
vs previous
generate_lead
744
▲ 200%
form_submit (course enquiry)
612
▲ 210%
file_download (prospectus)
438
▲ 168%
click (whatsapp_button)
282
▲ 124%
scroll (90%)
1,124
▲ 96%
Top landing pages — conversions ⋮
Landing page + query string
Conversions
Conv. rate
/igcse-courses/
218
4.8%
/a-level-online/
186
4.4%
/igcse-mathematics/
112
5.1%
/a-level-biology/
84
3.9%
/enrol/
62
7.2%